Forgot Your Password?
If you are a retailer, it s inevitable — sales will slump. Whether it s due to forces beyond your control like the city tearing up the street in from of your store or seasonal sales dip or a decline in foot traffic, all retailers will experience a slump in sales at some point. Here are 10 simple ways you and your staff can improve your retail sales slump or if you re just having a slow day. Most retailers only celebrate the national holidays like July 4th or Christmas. But, people love to celebrate.
They love excitement. So why wait for the big holidays? Create a holiday of your own. Consider fun things that your store does or sells and the customers who shop with you and then make a holiday around it. For example, in my shoe stores, we celebrated National Hamburger Day. Granted the only connection was that shoes and burgers are both made from cows, but making an event out of it drew a lot of people. Just when you may think it s time to cut back the marketing dollars, you should probably be advertising more.
It is wise to increase marketing efforts during slower sales periods because there is more competition and fewer consumer dollars. Consider newspaper ads , magazines, specialty publications and other forms of marketing. One great way to do this is to use remnant advertising. These are spaces in the paper that are "holes" for the local newspaper. You simply create a branding ad that the newspaper can drop in at its discretion.
For example, for our shoe stores, our ad had a headline that said "Feet Hurt? We can help. The key, though, was that the ad was as much a sales motivator as it was a branding play. Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get involved with community events. Consider hosting classes, meetings or other networking events in your retail store. Use a unique promotional event to generate a buzz about your business.
When purchasing and pricing products , be sure you ve considered the cost of goods and that your retail shop is able to make a profit at that price point. Your product price should be competitive, but still profitable. Ultimately, the right price is the price the customer is willing to pay for the product. Take advantage of cross-merchandising strategies and impulse sale opportunities. Use lighting techniques and creative displays to attract customers. Play videos for product education, customer entertainment and any other upsell or promotional tie-in.
Involve all of the senses in your visual merchandising. Remember, an energetic store is a magnet. Excellent customer service is the key to increasing sales. Listen to your customer to understand their needs and wants. Finally, let the customer know you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer. Remember, the customer is looking for an experience and not just a product.
The easiest, most cost-effective thing you can do is social media. Make sure that you have a steady stream of activity online. Customers who see a flurry of activity from you and then periods of silence know you are only online because sales are down. Use social media to position yourself as the place to shop and buy. This may seem like an obvious step, but as retail operators, we can become too involved in the little details of our business that we lose track of our financials.
Create a budget, know where every dime is being spent, keep an eye on cash flow, and control inventory. Some of our most successful days were during the worst sales periods of the year. We accomplished this by partnering with a local charity and creating an event in our store. For example, we did a weekend event in February usually a dead month for us that had our stores as the drop-off point for baby care products like diapers and lotions to be used at the local shelter.
A local charity, Baby Love, provided products and services to infants of homeless parents. We built credibility with our local community, increased our sales and helped some babies in need all at the same time. It is a retail phenomenon that when stores look like something is going on, people will want to check it out. Enter the sidewalk sale. Often times, if it was really slow, my stores would move merchandise outside.
By using The Balance Small Business, you accept our. By Matthew Hudson. Continue Reading.
SIGN UP for email
Never miss another great coupon. Save more than before with savings alerts and new offers delivered right to your inbox. Save effortlessly with paperless coupons! Link your store loyalty cards, add coupons, then shop and save. Shop online with coupon codes from top retailers.
Avi , 8 months ago reply. Honey , 9 months ago reply.
Proline is an Indian apparel brand which was born in We are the brainchild of Rajesh and Rajiv Batra, brothers, tennis players and sports enthusiasts who identified the gap in the Indian market for good quality Indian sportswear. From the beginning our associations have been intrinsically linked read more Proline India Limited. Visit our online store to shop from amazing collection of products.
Visit a Peloton Showroom Near You
Download App. No Coupon Required 24 Hours Shipping. Down To Earth. Candy Crush. Flower Power. Sleeve Drama.
Clothes stink because of the bacteria that grow when your sweat soaks into the fabric. Our special silver-infused yarn prevents bacteria from breeding, thus keeping your clothes fresh, no matter how long you wear them. Superior stretch combines with timeless fashion to give you what you need: Our specialised weave and hydrophobic tech ensure that your clothes dry faster than regular ones. So, wash your Turms apparel when you must, and have clean, ready-to-wear clothes whenever you want! The fabric of these tees moves sweat away from your skin so that you don t have to worry about perspiration-related discomfort ever again. Your body temperature is maintained at consistently comfortable levels, even when you exert yourself. Our clothes need less laundry than regular clothes because they get dirty less easily.
Your bag is empty. Celebrity Style. Shop Anushka Sharma s style Shop more celebrity looks. Shop Farhan Akhtar s style Shop more celebrity looks. Online Shopping - Enjoy fashion shopping with a difference!
Bridesmaid Dresses & Formal Wear
The North Face at Backcountry: Under Armour at Macy s: Shop and compare the latest discount clothing on sale. We list the hottest deals on clothes from top designers online. Showing 1 - 20 out of 2, matches for discount clothing deals. Men s and Women s Jackets at Costco. Shop Now. Last verified 23 hr 47 min ago. Plus, these orders receive free shipping. That s a very cheap price point for any men s and women s jacket.
New coupon code for January!
Never miss another great coupon. Save more than before with savings alerts and new offers delivered right to your inbox. Save effortlessly with paperless coupons! Link your store loyalty cards, add coupons, then shop and save. Shop online with coupon codes from top retailers. Get Sears coupons, Best Buy coupons, and enjoy great savings with a Nordstrom promo code. Find out more about how Coupons. Sign In.
Sign in with Facebook Sign in with Google.
All Sport. Ash City - Core Ash City - Extreme. Ash City - North End. Augusta Sportswear. Authentic Pigment. Big Accessories. Comfort Colors. Next Level. Team Threadfast Apparel. Search icon.
Mashed Potatoes. Please enter your mobile number below to begin receiving text message about important updates to your orders. You can enable or disable your text message alerts in Account Settings at any time. FashionGo only provides this service to customers in the United States and Canada. Dress Forum. Promesa USA. Amp up your Spring wardrobe game with stripes and florals. Trend Notes. Rae Mode.